• Own the audience strategy, content-product direction, and development priorities
• Define how newsletters, reports, guides, educational resources, and other content products should be structured, delivered, measured, and improved over time
• Conduct or coordinate audience research to understand the needs, challenges, behaviors, and information gaps of design-industry professionals
• Develop recurring content products such as newsletters, reports, interviews, guides, and educational resources
• Establish editorial calendars, publishing standards, and clear production processes
• Identify opportunities to improve audience acquisition, engagement, retention, and repeat usage
• Coordinate editorial, design, SEO, marketing, and technical resources from concept through publication
• Use analytics, search and discovery behavior, newsletter performance, audience research, and direct feedback to guide priorities
You’ll be encouraged to:
• Find practical ways to strengthen email growth, engagement, and retention
• Use AI to improve content planning, audience insight, and repurposing without weakening quality
• Maintain a credible, useful, and clearly defined B2B position