Qualifications and Requirements:

• Knowledge of digital marketing tools including Meta Ads, Google Ads, Google Marketing Platform, Comscore
• CRM communications measurement planning and performance analysis;
• Knowledge of SQL and R and if possible Python;
• Excellent written and verbal communication including presentation skills;
• Demonstrated project, and client management expertise;
• Advanced knowledge of marketing/advertising testing principles;
• Experience with major personalization tools, such as Optimizely; Google Optimize
• Experience in Data Visualization with tools such as Tableau; Google Data Studio
• Expert skills in Excel functions: Pivots, advanced formulas/macros, multi-spreadsheet links and PowerPoint;
• Experience with major digital analytics tools, such as: Doubleclick, Atlas, Omniture, Coremetrics, Webtrends,
• Google Analytics and Adobe Analytics; SimilarWeb
• Experience with social listening tools, such as, Crimson Hexagon and Sprinklr;
• 7 years of experience in a web analytics focused role for digital marketing.

Character

• Ability to work with minimal supervision and keep supervisors informed
• Ability to work well in a team environment
• Ability to communicate in clear and concise terms
• Ability to develop clear, unique and precise data analyses