Haquhara began in Bandung in 2017 as a small beauty retail store. From the very beginning, we saw makeup as more than the products we use. We saw how it connected a makeup artist to every face they worked on, became part of someone’s most meaningful moments, and helped each person reveal the side of themselves they wanted the world to see.

So, we began listening more closely.

We learned from professionals who understand the importance of every detail. From beauty enthusiasts who are never afraid to experiment. And from the everyday experiences of people whose needs continue to evolve.

Every conversation, insight, and shared experience has shaped Haquhara into the brand it is today. A brand that brings professional-level quality into products that feel practical, reliable, and relevant to real routines.

But our journey has never been defined only by how far we have come. It is defined by everyone who has grown alongside us.

Because Haquhara is not here to decide how you should look. We are here to give you tools you can trust, so you can create freely, express yourself confidently, and make every look your own.

Whatever the moment. However you show up. Make it yours.