What is Brandstorm?

L’Oréal Brandstorm is L’Oréal’s Group signature innovation competition for young people. Brandstorm is one of L’Oréal’s longest-running programs, dedicated to helping youth kick start their careers. 

Brandstorm 2024 already opened their registration on November, 1st 2023! This edition’s mission is created in collaboration with L’Oréal’s Professional Products Division. At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably and while benefiting all. Professional Products founded the L’Oréal Group more than 110 years ago.  At L’Oréal PPD, we’re reinventing the consumer salon journey through tech. From welcome to consultation, blending digitized tools and sensorial rituals, PPD is working step-by-step with hairdressers to transform every part of the service with the personalized care only a professional can deliver.

What are the entry requirements? 

To participate in L’Oréal Brandstorm, you must be 18-30 years old. No level of education is needed, and all fields of study and experience are welcome. Participants group up in teams of three, either with your classmates or outside of the classroom, feel free to choose! 

How can L’Oréal Brandstorm accelerate your journey? 

• Unique learning experience, you will get the mentoring session and also a masterclass from L'Oréal experts to increase your knowledge which is not only focused on the academic field, but also related to the business processes that happen in the Beauty Tech Industry.
• Professional opportunities at L’Oréal and a chance to exchange directly with L’Oréal Talent Acquisition teams. 
• Boost for their employability: L’Oréal Brandstorm participation can be added on your resume and LinkedIn as professional experience. Together with the EOCCS (Online Course Certification System), L’Oréal Brandstorm is a recognizable asset that will make you stand out from the crowd. 
• Represent Indonesia in international competitions in London. You’ll have the opportunity to travel internationally by representing the university, and Indonesia, at the Brandstorm competition at international level in London.
• Get the opportunity for intrapreneurship at L'Oréal Group Head Office in Paris. Fellow students/alumni have the opportunity to carry out intrapreneurship for three months in Paris, France.

Brandstorm Timeline :

• Open Registration & Submission Project : 1 November 2023 – 3 March 2024
• National Final Brandstorm: March 2024
• International Final Brandstorm: June 2024

Top 10 teams with best innovation ideas will get invited to compete in the National Final Brandstorm 2024 at L’Oreal Indonesia Head Office, Jakarta. After the selection process, 1 team will be selected as the National Winner, and will represent Indonesia in the International Final Brandstorm Competition at L’Oreal Head Quarter Office in London!

Register here, and get ready to be part of the beauty tech innovation revolution!