PT. Prudential Life Assurance


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Established in 1995, PT Prudential Life Assurance (Prudential Indonesia) is a subsidiary of Prudential plc, a leading international financial services group from the United Kingdom that has £4,9 billion (Rp 81,7 trillion) of assets under management (as at 31 December 2017). Combining Prudential's global experience in life insurance for more than 168 years with knowledge of local customs and businesses, Prudential Indonesia is committed to providing the best investment, savings, and protection insurance solutions to customers across the country.

Since launching our first unit-linked (life insurance combined with investments) product in 1999, Prudential Indonesia has been the market leader of this innovative product category. Prudential Indonesia also offers a variety of products and services that are designed to fit and accommodate the needs of its customers. Prudential Indonesia has also established a Sharia Business Unit since 2007 and is believed to be the leader of the Sharia Life Insurance market in Indonesia since its establishment.

As at 31 December 2017, Prudential Indonesia maintains a head office in Jakarta and 6 sales offices in Medan, Surabaya, Bandung, Batam, Denpasar and Semarang, with 408 agency offices (including in Jakarta, Surabaya, Medan, Bandung, Yogyakarta, Batam and Bali) across the archipelago. Prudential Indonesia has a supported network by around 277,000 sales forces, serving more than 2.3 million customers.

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